Unlocking employee happiness through better internal communication

September 2025

Written by: Emma James, Head of Employee Experience Solutions at WorkL For Business.

What do the World’s Best Workplaces do – and how can you replicate that success?

The world’s best workplaces have cracked the code on employee experience and one of their most powerful tools? Internal communication. Far beyond simply keeping people informed, the best companies use communication to foster trust, inclusion, belonging, and purpose.

Data is based on award winning entries from:

So what exactly are they doing differently?

1. Two-Way Communication is the Norm, Not the Exception

Top employers have moved beyond top-down updates and newsletters. Instead, they create space for real dialogue and conversation. From daily huddles to open forums, feedback platforms and employee surveys, communication is built as a loop, not a broadcast.

Best Practice Examples:

Daily team briefings and “huddles” to align and share updates.
Employee apps and intranets with built-in social feeds that promote informal sharing and peer recognition.
CEO-led town halls with live Q&A and interactive polls.

2. Communication is Purpose-Driven

The most admired companies ensure that every message, no matter how small, reinforces the organisation’s mission, values, and purpose and has a common thread. This creates clarity, alignment and a deeper sense of belonging.

Checklist:

Do your internal messages consistently reinforce your organisation’s values?
Are you connecting individual roles to the bigger picture?
Are communications used to build community—not just distribute information?

3. Platforms Are Centralised, Accessible, and Inclusive

World-class employers know that great communication starts with great infrastructure. Whether it’s a centralised intranet or a mobile-first employee app, ease of access is critical, especially in hybrid or geographically dispersed teams.

Key Features:

Multilingual translations tailored to cultural nuance (not just literal translation).
Platforms accessible for neurodivergent employees or those with disabilities.
Channels adapted to local tech norms e.g., WhatsApp in some regions, Slack or email in others.

4. Managers Are Trained Communicators

It’s not enough for leadership to communicate well; every manager is a messenger. That’s why many top employers are investing in communication skills training to ensure consistency, empathy, and clarity at every level.

Example Initiatives:

Leadership academies that include internal comms training.
Toolkits for line managers to lead team briefings.
Guidance on how to communicate difficult messages with transparency and care.

Great communication cultures aren’t just about updates; They help people feel safe to speak up. Employees are encouraged to share ideas, challenge constructively and feel their voices matter.

Global Best Practices:

Anonymous feedback channels such as employee surveys and pulse check ins
Dedicated employee voice panels and ERGs (Employee Resource Groups).
Campaigns celebrating speaking up, innovation, and idea-sharing.

Global and Industry Trends in Internal Communication

While the foundations of great internal communication are consistent, how they are delivered and experienced varies by region and sector. Here’s what the best employers are doing around the world:

By Country

🇬🇧 United Kingdom

Transparent communications through CEO-led town halls and interactive intranets.
Strong link between communications and company purpose and values.
Emphasis on two-way communication to empower and include employees.

🇮🇪 Ireland

Regular employee voice panels and Employee Resource Groups.
Internal messaging consistently aligned to shared goals and community impact.
Buddy-led onboarding to foster early connection and cultural alignment.

🇦🇺 Australia

Use of digital platforms to enable collaboration, feedback and inclusion.
Communications reinforce shared values and social responsibility.
Use of digital storytelling and engagement tools.

🇦🇪 UAE

Emphasis on multilingual and culturally sensitive messaging.
Use of local champions to deliver messages and build trust.
Employee updates often tied to cultural events and values.

🇿🇦 South Africa

Focus on open forums, feedback sessions, and leadership updates.
Communication is strongly tied to respect, inclusivity, and innovation.
Consistent messaging aligned to mission and employee voice platforms.

By Industry

🏭 Industrial & Manufacturing

Daily briefings and safety updates are used as moments to reinforce values and recognise contributions.
Communication often takes place in person or via operational platforms for frontline workers.
Emphasis on recognition and respect, which boosts pride and retention.

💼 Professional & Business Services

Culture of open dialogue, with employees empowered to contribute to decisions.
Social committees and collaborative platforms support cross-team visibility and engagement.
Clear internal messaging on career paths and inclusion.

🎨 Consumer Services & Lifestyle

Frontline employees reached via mobile apps and simplified messaging tools.
Emphasis on day-to-day appreciation and public recognition mechanisms.
Localised, accessible comms due to varied schedules and work environments.

🏛️ Public Services & Social Impact

Strong focus on employee voice, inclusion and shared purpose.
Transparent communication on values, impact, and employee contributions.
Open communication reinforces psychological safety and trust in leadership.

The Bottom Line: Great Internal Comms = Employee Happiness

Whether through purpose-led messaging, inclusive tools, or manager training, information sharing is the backbone of employee happiness. It drives trust, clarity, and culture: When done well, it enables people to feel heard, informed and inspired.

If you’re looking to elevate your internal communications: