November 2024
This article was featured in our October 2024 edition of WorkLife Business News which you can read here.
Aventum Group were accredited as a 2024 Sunday Times Best Places to Work (large organisation). Entries for the 2025 Sunday Times Best Places to Work are now live and close on 31st March 2025.
Written by: Ellen Montgomery, Content Writer at Aventum Group.
The insurance industry is often viewed through a traditional lens – an industry dominated by an older, predominately male workforce, where innovation can sometimes take a backseat to conventional ways of doing things.
However, this perception is starting to change with forward thinking companies like Aventum Group. In an industry with a generally older workforce, attracting and retaining young talent is crucial for sustained growth. Aventum Group is not just adapting to these challenges but actively striving to transform the industry into an attractive destination for the next generation of insurance professionals.
The Growing Need for New Talent
In a report published by the Chartered Insurance Institute, research by ComRes found that the majority of sixth form and university students have not considered an insurance career, with just 18% of respondents saying they would think about working in the industry.
As seasoned professionals edge closer to retirement, there is a pressing need to bring in fresh perspectives and skills to fill the void. However, the insurance industry’s traditionalist image can make it difficult to attract young, dynamic talent.
This is where Aventum Group stands out. Recognising the need to appeal to younger generations, Aventum has crafted a work environment and company culture that is not only appealing but also inspiring.
Reinventing the Workplace Experience
Aventum has worked hard to build a culture that celebrates innovation and supports personal growth. Their new, state-of-the-art offices are designed to be more than just a place to work – they are spaces where creativity, collaboration and wellbeing are prioritised with standout amenities designed to enhance the employee experience, including an on-site masseur and an in-house barista.
Aventum believes attracting the right talent starts before you begin the hiring process, in creating a workplace where people can be excited to join and elements of that lie in the appeal of corporate events.
Where other companies host annual town hall meetings in fluorescently lit boardrooms, Aventum hosts an annual ‘Dare to Discover’ event where attendees gather to celebrate achievements and learn about the business before engaging in a team-building activity. At the 2024 event, teams built robots and F1-style race cars before making the robots battle and the cars race to determine the winners.
Wellness That Works
A critical factor in attracting and retaining top talent is wellbeing. At Aventum Group, they go beyond the standard benefits of a few apples in the kitchen. In-house mind coaching services are designed to help employees manage stress, balance their time and achieve optimum focus, with access to a personal trainer and a gym for those in the London office.
Having recently achieved remarkable recognition for their commitment to creating an exceptional workplace, Aventum Group was recognised as one of the top workplaces in the country. Aventum’s innovative wellness programmes helped secure a spot on the Sunday Times Best Places to Work list for 2024.
Embracing ESG
A global survey conducted by Randstad, involving over 35,000 workers, revealed that almost half of respondents would refuse a job offer if the company did not share their views on social and environmental matters.
For younger generations, corporate, social and environmental responsibility has become a fundamental expectation rather than an additional perk. Supporting this, research from BUPA shows that 31% of Gen Z employees would decline a new job offer from an organisation lacking strong ESG practices.
Aventum’s ESG policy focuses on sustainable practices, promoting diversity and inclusion. Aligned with the UN Sustainable Development Goals, it drives positive change through health initiatives, gender equality, innovation and reducing inequalities while ensuring eco-friendly operations and supporting charitable efforts.
The Power of Giving Back
Vitally, Aventum recognises the importance of giving back. Every employee is entitled to two paid days per year to volunteer for a cause that matters to them. This initiative supports local communities and enables employees to pursue their passions, positively impacting the world around them.
Additionally, Aventum’s world record-setting fundraisers are a real testament to the spirit of the Group. The recent EC3 Relay, in the centre of Leadenhall Market in London, took place over three consecutive days. Over 500 people from the industry and beyond took to a static bike, cycling day and night, raising over £75,000 for Cancer Research UK and becoming Guinness World Records official title holders along the way.
Life-Work Harmony
Flexible working has become a key factor in job satisfaction, especially for younger people joining the workforce, perhaps for the first time. At Aventum, flexible working arrangements are offered to all employees. This flexibility is not just about where you work, but how you work – empowering the team to be more productive, engaged and satisfied in their roles.
In an industry often associated with long hours and high pressure, Aventum takes a different approach by working smarter. By investing in cutting-edge technology and building a culture of innovation, Aventum empowers its employees to deliver exceptional results without sacrificing their wellbeing.
The Future of Insurance
By creating a workplace that prioritises wellbeing, pioneers innovation and celebrates diversity, Aventum is making insurance an exciting and rewarding career choice for the next generation of professionals.
As the industry evolves, the companies that thrive are those that recognise the fresh perspectives and are willing to invest in their people. Aventum is proud to lead the way, proving that insurance can be a fulfilling and dynamic career path. Their commitment to the community is Aventum’s blueprint for the future.
Aventum Group were accredited as a 2024 Sunday Times Best Places to Work (large organisation). Entries for the 2025 Sunday Times Best Places to Work are now live and close on 31st March 2025.
This article was featured in our October 2024 edition of WorkLife Business News which you can read here.
